The People Behind the Wheel

We are here to reinvent the wheel.

Our vision is to put a dent in the universe by developing the most energy-efficient and energy-absorbing wheel system in the world. Our mission is to craft a smart wheel that helps people create a smarter planet. Our team of engineers and designers are passionate and dedicated to improving mobility & energy-efficiency for all industries relying on wheels for transportation.
SoftWheel’s patented technology replaces the traditional spoke-and-rim wheel with an innovative suspension system moved inside of a rigid rim and centered around the wheel hub. Using “in-wheel” shock absorbers that automatically switch between providing rigidity or cushioning – and lowering the unsprung mass in electric vehicles – SoftWheels achieve unparalleled comfort and energy-efficiency.


Team


Guy Wollmann
CFO


Ahishay Sardes
CTO


Daniel Barel
CEO


Nataly Boruchov
Controller


Talia Winokur Elizov
Business Development Manager


Nimrod Cohen
Business Development Manager


Michael Shtinmitz
Production Engineering


Erez Farfel
COO


Ran Dekel
R&D Engineer


Tomer Segev
R&D Engineer


Shir Arbitman
Operations Engineer


kety Breydo
Chaos Manager


Yoav Schatz
Product Engineer


Yaron Cohen
Workshop Manager


Neil O'Brien
Velo Alchemist


Eran Starik


Hila Yaakovan
Online Marketing Specialist


Michael Oysgeld
Quality Assurance


Dror Cohen
Product Specialist


Abraham Luria
Quality Control Director


Board of Directors


Daniel Barel
CEO


Ari Raved

Yaron Binyamin

David Zigdon

David Oren

Gilad Wolf

Partners

Crawford High-Performance Composites, Ltd (www.crawfordcomposites.com) is a consortium of three US-based technology companies that are industry leaders in the composites field. Crawford ever-expanding high-tech design, engineering, and manufacturing competencies enable their customers to dominate US and international markets setting the standard in industries as diverse as aerospace, biomedical, motorsports, rowing, and countless others.

BIRD is an acronym for Israel-U.S. Binational Industrial Research and Development (www.birdf.com). The BIRD Foundation's mission is to stimulate, promote and support industrial R&D of mutual benefit to the U.S. and Israel. Our activities include matchmaking services between Israeli and American companies in the field of Research and Development.

Delfi REHA (www.delfi.cz/en/company) specializes in the research, development & production of complete performance wheels for wheelchairs.

The Innovation Institute is the University's (www.pitt.edu) hub for activities that promote and foster innovation and entrepreneurship on campus and throughout the Pittsburgh region. The Institute is built on a foundation supported by education, collaboration, communication, and economic development.

The Walter Reed National Military Medical Center (www.wrnmmc.capmed.mil) is a tri-service military medical center located in the community of Bethesda, Maryland, near the headquarters of the National Institutes of Health. It is one of the most prominent U.S. military medical centers in the Washington, D.C. metropolitan area and the United States, having served numerous U.S. presidents since the 20th century.

Spaulding Rehabilitation Hospital (www.spauldingrehab.org) is one of the largest inpatient rehabilitation facilities in the United States and has been consistently ranked in U.S. News & World Report’s Best Hospitals Issue each year since 1995 – the only rehabilitation hospital in New England to do so. Spaulding was ranked at #6 in the nation in the 2013/2014 rankings.

The Independence Fund (www.independencefund.org) was founded in 2007 to provide tools, therapies, and resources to America’s combat wounded veterans. Our mission quickly expanded to serve all disabled veterans with service connected disabilities, not only from the Global War on Terror, but all injuries that stemmed from military service.

RAD BioMed (www.rad.com)is a success driven accelerator for Israeli life science startups and part of the RAD Group of companies, one of Israel’s leading high tech and life sciences groups. RAD BioMed incubates startups at various stages in the areas of medical devices, biopharma and diagnostics. RAD Biomed is owned by Mr. Yehuda Zisapel and Professor Nava Zisapel, who are among Israel’s most successful start-up investors.

Milbat is an Israeli non-profit operates since 1981 whos goals are to increase the level of independence, improve the quality of life, and facilitate integration into the community for disabled children and adults, and the elderly, by means of an accessible technological environment. The unique contribution of Milbat has been recognized by the medical, welfare, and education establishments, and by the thousands of people who have benefited from its services. MILBAT was awarded the Israeli President’s award for voluntarism, the Minister of Elderly affairs award for voluntarism, the Israel Knesset Chairperson’s quality of life award, the Minister of Health Honorary Shield and more.

A leading maker of premium magnesium bikes with an impressive track record in developing, designing and producing magnesium bike frames, for both road & mountain terrains. Segal Bikes (www.segalbikes.com) is part of S.H.L-Alubin Group the largest aluminium profile manufacturer in Israel. The enterprise, which produces about a thousand tons of profiles per month.

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