The People Behind the Wheel

We are here to reinvent the wheel.

Our vision is to put a dent in the universe by developing the most energy-efficient and energy-absorbing wheel system in the world. Our mission is to craft a smart wheel that helps people create a smarter planet. Our team of engineers and designers are passionate and dedicated to improving mobility & energy-efficiency for all industries relying on wheels for transportation.
SoftWheel’s patented technology replaces the traditional spoke-and-rim wheel with an innovative suspension system moved inside of a rigid rim and centered around the wheel hub. Using “in-wheel” shock absorbers that automatically switch between providing rigidity or cushioning – and lowering the unsprung mass in electric vehicles – SoftWheels achieve unparalleled comfort and energy-efficiency.


Hanit Marinov

Guy Wollmann

Orit Rosenthal
Head of Finance

Ahishay Sardes

Talia Winokur Elizov
Head of Partnerships Smart Transportation

Nimrod Cohen
Business Development Manager

Michael Shtinmitz
Production Engineering

Michal Neiman
Head of Strategy

Shahar Avni
Head of Partnership, EU

Eyal Kaplan
Head of Marketing

Oxsana Gofman

Ran Dekel
R&D Engineer

Tomer Segev
R&D Engineer

Shir Arbitman
Operations Engineer

Daniel Barel

kety Breydo
Chaos Manager

Yoav Schatz
Product Engineer

Yaron Cohen
Workshop Manager

Neil O'Brien
Velo Alchemist

Eran Starik

Hila Yaakovan
Online Marketing Specialist

Michael Oysgeld
Quality Assurance

Ifat Halevi

Dror Cohen
Product Specialist

Abraham Luria
Quality Control Director

Nataly Boruchov

Itamar Mayer
Production QC

Board of Directors

Daniel Barel

Ari Raved

Yaron Binyamin

David Zigdon

David Oren

Yuval Tal

Gilad Wolf


Crawford High-Performance Composites, Ltd ( is a consortium of three US-based technology companies that are industry leaders in the composites field. Crawford ever-expanding high-tech design, engineering, and manufacturing competencies enable their customers to dominate US and international markets setting the standard in industries as diverse as aerospace, biomedical, motorsports, rowing, and countless others.

BIRD is an acronym for Israel-U.S. Binational Industrial Research and Development ( The BIRD Foundation's mission is to stimulate, promote and support industrial R&D of mutual benefit to the U.S. and Israel. Our activities include matchmaking services between Israeli and American companies in the field of Research and Development.

Delfi REHA ( specializes in the research, development & production of complete performance wheels for wheelchairs.

The Innovation Institute is the University's ( hub for activities that promote and foster innovation and entrepreneurship on campus and throughout the Pittsburgh region. The Institute is built on a foundation supported by education, collaboration, communication, and economic development.

The Walter Reed National Military Medical Center ( is a tri-service military medical center located in the community of Bethesda, Maryland, near the headquarters of the National Institutes of Health. It is one of the most prominent U.S. military medical centers in the Washington, D.C. metropolitan area and the United States, having served numerous U.S. presidents since the 20th century.

Spaulding Rehabilitation Hospital ( is one of the largest inpatient rehabilitation facilities in the United States and has been consistently ranked in U.S. News & World Report’s Best Hospitals Issue each year since 1995 – the only rehabilitation hospital in New England to do so. Spaulding was ranked at #6 in the nation in the 2013/2014 rankings.

The Independence Fund ( was founded in 2007 to provide tools, therapies, and resources to America’s combat wounded veterans. Our mission quickly expanded to serve all disabled veterans with service connected disabilities, not only from the Global War on Terror, but all injuries that stemmed from military service.

RAD BioMed ( a success driven accelerator for Israeli life science startups and part of the RAD Group of companies, one of Israel’s leading high tech and life sciences groups. RAD BioMed incubates startups at various stages in the areas of medical devices, biopharma and diagnostics. RAD Biomed is owned by Mr. Yehuda Zisapel and Professor Nava Zisapel, who are among Israel’s most successful start-up investors.

Milbat is an Israeli non-profit operates since 1981 whos goals are to increase the level of independence, improve the quality of life, and facilitate integration into the community for disabled children and adults, and the elderly, by means of an accessible technological environment. The unique contribution of Milbat has been recognized by the medical, welfare, and education establishments, and by the thousands of people who have benefited from its services. MILBAT was awarded the Israeli President’s award for voluntarism, the Minister of Elderly affairs award for voluntarism, the Israel Knesset Chairperson’s quality of life award, the Minister of Health Honorary Shield and more.

A leading maker of premium magnesium bikes with an impressive track record in developing, designing and producing magnesium bike frames, for both road & mountain terrains. Segal Bikes ( is part of S.H.L-Alubin Group the largest aluminium profile manufacturer in Israel. The enterprise, which produces about a thousand tons of profiles per month.

Contact us

Open Positions

Mechanical Engineer

Location: Tel-Aviv

SoftWheel is a fast growing technology company that is reinventing the wheel by developing the first in-wheel suspension system

We are looking for a Mechanical Engineer who will join our leading R&D team, working on cutting-edge products in vehicle mobility.

The engineer will be responsible for research and development, and designing mechanisms. He/she will also take part in creating definition processes together with the production team to enable high quality, stable, and reliable manufactured products. Additionally, the engineer will be involved in product field testing and maintaining communication with customers.

Desired skills & experience

  • B.Sc in Mechanical Engineering.
  • M.Sc. or M.SE (System Engineering) – advantage.
  • At least 10 years of experience in developing and designing complicated and precise mechanisms.
  • Proven experience with CAD & simulation tools (Solidworks, Inventor, Ansys).
  • Experience using Matlab – advantage.
  • NPI experience.
  • Experience in leading a small team of engineers – advantage.
  • Fluent English.
  • Proven analytical and problem-solving skills.
  • Highly-organized and detail-oriented.


Send your C.V

Planner, Operations Team

Location: Tel-Aviv

SoftWheel is a fast growing technology company that is reinventing the wheel by developing the first in-wheel suspension system for bikes and wheel chairs.

We’re looking for a Planner to join our Operations Team and lead the company to optimal OTD, manage the inventory cycle and exposure. 

The Planner will be responsible to the S&OP forecast process, lead the production plan with our CMs, define and manage the company’s inventory stock level worldwide and material planning, enable the company high stability and reliability supply aligned to the changed and fast growing road map of the company

Skills & Experience

  • B.Sc in Industrial Engineering or related field
  • at least 5 years planning experience
  • ERP experience must, Knowledge of MRP systems, Priority an advantage
  • Strong analytical skills, ability to distinction between essential and non-essential
  • Strong Excel skills
  • Excellent verbal and written communication skills with proactive approach to problem solving.
  • High level of spoken and written English
  • A team player with hands on experience
  • A positive attitude, someone who is assertive and good at multi-tasking

Send your C.V